CRM and the Public SectorJune 30, 2016
We’ve been talking about Customer Relationship Management a lot recently, but what if, like most public sector agencies, your organisation doesn’t have customers? Enter Citizen Relationship Management! Public bodies don’t always have the same priorities as private companies. They focus on providing great services, rather than increasing profits or market share. A tailored CRM solution to manage interactions with citizens and service users could revolutionise the way this is done.