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We’ve been talking about Customer Relationship Management a lot recently, but what if, like most public sector agencies, your organisation doesn’t have customers? Enter Citizen Relationship Management! Public bodies don’t always have the same priorities as private companies. They focus on providing great services, rather than increasing profits or market share. A tailored CRM solution to manage interactions with citizens and service users could revolutionise the way this is done.
In our blog Customer Relationship Management and You, we discussed what makes a CRM solution into a lean, mean business improving machine. But in the public sector, a great CRM solution will look slightly different. Let’s take a look at some important concerns when selecting a public sector specific CRM system.
Many public sector organisations store and process a lot of potentially sensitive data on citizens. This means that the potential repercussions, both monetary and reputational, of a data leak from such a body are extremely high.
Additionally, data protection laws are changing in 2018, but the new law contains certain exceptions and additional rules which will apply to public bodies involved in healthcare and education. To ensure compliance with these new regulations, it is vital that any new systems which process citizen’s data are developed with an understanding of the user’s requirements.
Interested in CRM? Seeing really is believing, so check out our recent Click Energy CRM Case Study! If you’d like to discuss a custom CRM project or simply want to know more feel free to call us on 028 9087 2222 or drop us an email.