Smarter Software® Web Development

Great web design and intuitive information architecture inspires trust. And we all know that in today’s digital arena where cyber threats, data leaks and compliance dominate the landscape, trust is key. To achieve that it is vital your website meets a range of security and accessibility standards, but also that it speaks to your customer’s wants and needs. Whatever your sector or industry, to inspire confidence and repeat engagement you need a website based on thorough analysis, cutting-edge user experience design (UXD) and clear communication.

Kentico Gold Partners

Etain have been a Kentico Gold Partner for the past 10+ years and have extensive experience of both website design and the Kentico CMS environment. We have successfully implemented large Kentico web solutions for the likes of Fáilte Ireland, Local Government Associations, and National Museums Northern Ireland to name but a few.

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Find out whey we champion this Gartner Magic Quadrant, all-in-one CMS, E-commerce, and Online Marketing platform here. 


At the very beginning of any web design project we make sure we get to know you and what makes your business tick.

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We work closely with our clients to form a partnership that is designed to steer the project and safeguard your business objectives. We’re firm believers in prioritising stakeholder engagement in this way because time and time again it has proven to deliver the best results and the most engaging websites. 


Before project kick-off our expert Business Analysts and Technical Architects will analyse your requirements then work with you to define the business problem, agree on a set of goals, write the user-stories and task backlog with a detailed project roadmap for the developers to follow.

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If it’s appropriate we’ll work with you to formulate a digital strategy encompassing a range of digital services, designed to optimise your website for SEO and support your overall marketing objectives.

Design & User Experience

Our Privacy by Design approach promotes best-practice privacy and data protection from the earliest stages of any web project.

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While Privacy by Design is not a requirement of GDPR, we endeavour to advise all our clients on how best they can achieve compliance under the legislation, while maintaining and optimising positive user experiences. After a series of User Experience workshops designed to make sure we thoroughly understand you and your end-users, our designers will create detailed wireframes for you to explore and review. Depending on your requirements and the Kentico licence you choose, we can create hi fidelity prototypes based on agreed solution designs. Prototypes are then thoroughly user-tested and refined prior to the first development sprint.

Development Methodology

Our default approach to implementation & development is based upon a hybrid ‘Water-Scrum-Fall’ approach to managing custom software projects.

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Unless Agile or Waterfall methodologies are expressly requested, we follow this hybrid approach as it combines the best of both methodologies increasing speed, decreasing cost and improving quality. Water-Scrum-Fall is a flexible approach that combines Scrum communication and sprint planning/management techniques to manage the day-to-day product development while employing the traditional waterfall methodologies for overall project planning, budgeting or documenting the project’s progress.

Testing & Delivery

Our primary focus is to deliver the highest standard of products and services that not only meet but exceed our customers’ expectations. To ensure that, our expert Testing team employ a variety of modern techniques and methodologies, including PEN, WCAG Accessibility and UAT testing to ensure the agreed acceptance criteria is met to the highest level, with emphasis on excellent user experiences and security.

Want to discuss your project?

If you would like to discuss your requirements or sound out a few ideas just drop us an email using the contact form below.

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